The United Fashion Company is a sister entity of the United Development Company in Qatar that specializes in the retail, distribution and marketing of fashion and luxury brands. I created a monogram retaining the visual characteristics of Arabic letterforms: high contrast between thick and thin stokes and prominent vertical stress. These features are not only apparent in Arabic letterforms but also in black letters and Didone (modern) typefaces, both of which are widely used in the fashion industry. As a result, this monogram is a reflection of local and global heritage. Besides the monogram, I also made accompanying patterns as supporting visual elements that modernizes and reinterprets Islamic patterns.