2008, 6 months
Group project at Brand Image Agency in NY
My role: Visual language for different product lines, Visual identity refinement

CHALLENGE
1) Re-categorize the giant product portfolio of a South Korea-based beauty product retailer, “The Face Shop” and provide visual guidelines for each product category. 2) Refine existing brand identity

SOLUTION
We divided their products largely into two: “ingredient” and “benefit” driven, and then divide each again into three sub-groups based on price points.